Setting up Google Analytics 4
A step-by-step guide to installing Google Analytics 4, defining key events, and building reports that are truly useful for decision-making; along with fixing common mistakes.
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Blog & Learn
Posts tagged #SEO
Practical articles on hosting, servers, security, SEO and online business — in plain, useful language.
A content strategy for B2B businesses
In this article, you will learn how to design a content strategy for B2B businesses based on the stages of the organizational buyer's purchase decision; from awareness to final selection.
Read moreRecovering from a sudden traffic drop
A practical guide to diagnosing the cause of a website traffic drop; reviewing algorithm updates, technical issues, and Google penalties, along with commands and a recovery checklist.
Read moreLocal SEO for service businesses
With local SEO, show your service business to nearby customers on Google and Maps. A step-by-step guide to your profile, consistent NAP, and review management.
Read moreAn internal linking strategy that works
With principled internal linking, distribute page authority correctly. In this article, you will learn the silo structure, anchor text selection, and common mistakes with practical examples.
Read moreKeyword research for beginners
With proper keyword research, find users who genuinely intend to buy. In this guide, learn step-by-step how to measure competition, find commercial phrases, and build a content cluster.
Read moreImage optimisation for the web
Boost your website speed by optimizing images. A complete guide to WebP format, resizing, lazy loading, and the direct impact on LCP with practical examples.
Read moreGetting the most from Google Search Console
Use Search Console to read key reports, find the reasons behind ranking drops, and fix indexing errors step by step. A practical guide for site managers.
Read moreSubdomain or subdirectory? Which is better for SEO
We examine the differences between subdomains and subfolders from Google's perspective and technical architecture with real-world examples. Find out which option is more suitable for your site's SEO and management.
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