Keyword research for beginners
With proper keyword research, find users who genuinely intend to buy. In this guide, learn step-by-step how to measure competition, find commercial phrases, and build a content cluster.
Read more
Blog & Learn
Category SEO & Marketing
Practical articles on hosting, servers, security, SEO and online business — in plain, useful language.
Multilingual SEO and hreflang
A practical guide to multilingual SEO: URL structure, how to implement hreflang, common mistakes, and troubleshooting tips for multilingual websites.
Read moreSchema markup and rich results in Google
Prepare your website for Google rich results with Schema Markup and JSON-LD. Learn the most common types, ready-to-use code, and how to test for accuracy in this guide.
Read moreImage optimisation for the web
Boost your website speed by optimizing images. A complete guide to WebP format, resizing, lazy loading, and the direct impact on LCP with practical examples.
Read moreFixing duplicate content and using canonical tags
A complete guide to identifying and fixing duplicate content in online stores using Canonical tags and noindex; with practical examples, commands, and common mistakes.
Read moreCore Web Vitals: improving LCP, INP and CLS
Get to know Core Web Vitals: what LCP, INP, and CLS measure, what the passing thresholds are, and what practical techniques you can use to improve your site's score.
Read moreGetting the most from Google Search Console
Use Search Console to read key reports, find the reasons behind ranking drops, and fix indexing errors step by step. A practical guide for site managers.
Read moreThe on-page SEO checklist
With this on-page SEO checklist, optimize your title, meta, heading structure, internal links, images, and structured data properly to achieve a better ranking on Google.
Read moreTechnical SEO Checklist for Better Google Rankings
Good content is necessary but not sufficient; if your site's technical foundation is weak, Google can't properly read and rank it. This practical checklist reviews the most important technical SEO factors.
Read more